20+ years experience in understanding customer needs in a variety of domains around the globe. She is currently the Director of Research at Booking.com

Designer, actress, teacher, speaker, writer, gamer. Author of Design Beyond Devices. Founder of Ideaplatz, LLC. Director of UX, Player Platform @ Riot Games.

Partner at the Near Future Laboratory. Head of Design at (Google) X.

Emmy-awarded Design Lead @Metafy. Author of the book http://designappsforkids.com • http://rubens.design

Grumblings about the workplace, social conventions, and human tendencies.

Conversion Optimisation, Usability, Split Testing, Lean, Agile,User Experience, Performance, Web Analytics, Conversion Optimization ,#CRO http://t.co/BSWwzHj00S

Battle-scarred UX veteran, writer, spiritual traveler, and useful idiot who spews annoying opinions and absurd ideas