Excellent reply because now we’re getting somewhere. I think we have different definitions of CX research. CX/UX research is about users, needs, motivations, struggles, tasks, priorities, perceptions, etc. It’s not about surveys or goals.

I think we’re saying the same thing: this is the research TO do. And I’m saying that Lean Startup glosses over this. They make it sound like talking to people is important, but they don’t tell you good and bad questions. Who to recruit. How to observe people to learn those needs, motivations, tasks, etc.