Companies that want human creativity will hire for it. Companies that don't won't hire for it. That's my prediction.

I think many companies don't care about creativity or quality. We'd have very different experiences with companies (especially as customers or users) if they cared about quality.

Companies say innovation but so few want it. They want the least they can do as fast as possible. I am not sure which company truly wants human creativity, but I'd like to work somewhere that does! :)